NewHomeSource

We know that today’s consumers are social. In fact, 62% of adults worldwide now use social media. And social networking is the most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest.

To help take advantage of this behavior, our new home listing sites NewHomeSource.com and MoveNewHomes.com incorporate a variety of social features that allow visitors to share homes and communities throughout their networks of friends and family.

For starters, at the top of any site page, you will see a social sharing bar that allows users to share the  home or community through their social network of choice. So, when shoppers find a home they love or a community they are considering, they can simply click a button and share it within their network.

And our latest social addition is a “Pin It” button seen on any image shown in home or community galleries. Visitors can  “pin” their favorite images to Pinterest – now the 3rd largest social network after Facebook and Twitter.

These social sharing features amplify your reach throughout the social world. Each time a visitor to NewHomeSource.com  or MoveNewHomes.com shares a home on Facebook or pins an image to a board on Pinterest, it links back directly to your home or community listing on our site. These social sharing features give your homes additional online exposure and generate additional interest in your properties.

If you have any questions about social sharing on BDX sites or would like more information about listing your homes, please email info@thebdx.com.

Taking advantage of new rich media and data features on NewHomeSource and Move New Homes websites leads to double-digit increases in performance for builders.

Austin, TX – October 12, 2011 – Builders Digital Experience (BDX), a leading provider of digital marketing solutions for new home builders, today released the latest performance details for the company’s flagship websites, NewHomeSource and Move New Homes showing significant increases in leads and click-throughs for builders.

BDX recently launched new versions of NewHomeSource and Move New Homes, the #1 and #2 new home websites[i]. The new sites create a more useful and useable home shopping experience and feature a host of rich media upgrades including larger images and video galleries. The BDX sites also allow builders to highlight hot homes, promotions and spec homes for consumers. The company analyzed builder data across the two new sites and found that the builders who were taking advantage of the sites’ rich media and data features saw dramatic improvements in performance over those who didn’t utilize the enhancements.[ii]

[i] comScore 2011

[ii] Study based upon Newhomesource.com website and all communities published during the study look-back period of June and July 2011 . Performance statistics, by community, were correlated to counts (“completeness”) of certain data, such as descriptions, pictures, videos, promotional text and other data assets.  The findings represent the percentage gains in lead and click-through performance of those communities having the desired data or with the data present in larger quantities, versus those with lesser amounts or absent data.   BDX considers these results to be significant and representative of the average performance gains that could be achieved by those builders who currently have none or little of the data now, if such data was provided in the future.  As with any correlative study, there may be other unknown factors that account for the results seen; and BDX does not guarantee specific results for any builder.

 

Everyday we have discussions with builders about online marketing performance. From setting benchmarks to ongoing measurement, our experts can provide unique insight into a builder’s online marketing iniatives. One of the most common questions we receive is — What can I do to improve my performance? We always start the discussion with builder data — what elements are you including with your listings and what can you add to make them even better. We recently performed some analysis on builder data across the BDX network and below are some of our findings. Here are our top five ways to see a lift in your leads and click-thrus.

Download: Improving Performance Whitepaper

Did you know that including hot homes for your communities can increase your leads by 17%?

Maybe you already know you should be adding Hot Homes for all of your communities, but you’re running short on ideas. I mean, how many ways can you say “fantastic” or “special”, right? Maybe you’re struggling for ways to promote a home plan as “hot”. Or what can you say about a spec other than that it’s “gorgeous” or “ready to move in”?

New Home Source, Move New Homes and our distribution partners bring in the prospects, but what can you say that will motivate them to take action? … To make that leap from viewing results, to clicking on your listing–to asking for more information?

The key is to communicate scarcity or exclusivity – or better yet, both. You want your prospect to feel like they’ve found your home or community just in time and need to act fast; or to know that your product is their only choice to receive the promoted exclusive benefits.

To get your creative juices flowing, take a look at these example Hot Homes listings:

Got Specs?

  • Best lot, same price. Hurry, this just-finished Clark plan is on a giant corner lot
  • Lovely, mature trees grace this just-built home in Ranchland Villas
  • Just Reduced to sell fast! This home won’t last long at this price. Come talk to us about this home and two other just-finished inventory homes with special pricing

Plan Homes?

  • See the jaw-dropping pictures of this plan. Shows like a model…because it is! Come tour our exquisitely decorated model home today.
  • Exclusive alcoves and architectural features. This plan features unique details not usually found at this price
  • The Geneva, Lowest cost per square foot offered in Sunset Estates. Terrific value for a ton of family living space.

Lots?

  • Only one more Golf lot! And this plan has just the right patio setup to take in the view
  • Closing Out! This is the last, Eklund to be built in Copper Junction. 3-car garage for your boat, RV, or workshop!

So get started today! As always, if you need help or training, we’re an email away at support@thebdx.com.

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Paul Gruber, Senior Product Manager, leads product planning and development for BDX’s Consumer Products and Websites including www.NewHomeSource.com and Move New Homes

NewHomeSource.com iPhone application allows users to search thousands of new homes across the country, save favorites, and get driving directions and builder contact information

NewHomeSource, the nation’s largest online resource for new homes, announced today the release of their new iPhone application. The free application is now available in the iTunes app store and allows consumers to search thousands of new homes from hundreds of leading homebuilders across the country.

“We developed this iPhone App because today’s new home buyers are on the go and using smartphones more than ever,” said Tim Costello, CEO of BDX. ”Whether they’re on the road or just away from the computer, it’s all there: photos, descriptions, maps, videos, interactive tours – everything a buyer needs to find their new dream home.”

Developed by Builders Digital Experience (BDX), NewHomeSource.com is the #1 new home website[1]. This application puts the largest selection of new homes, new home builders, and new home communities in the world at a homebuyer’s fingertips on their mobile device. Click here to read more.


[1] comScore