NewHomeSource

When builders list their new homes and communities on BDX, they showcase their homes on the two largest new home websites — www.NewHomeSource.com and Move New Homes. As vital as these two leading portals are to marketing success, builders who use The BDX Listing Bundle also have their new homes and communities distributed to hundreds of other leading websites.

Why do over 300 leading websites display BDX new home listings?

BDX provides the world’s largest, richest and most complete feed of new home information to websites that want to offer a comprehensive New Home Channel as part of the real estate section of their website. The unequalled breadth and depth of BDX new home listings make NewHomeSource and Move New Homes the ideal partner for real estate, newspaper and other websites that seek a complete, turn-key source for new home listings to share with their site visitors.

So what does this mean for you, the builder?

It means that when you list your homes with BDX, you’re reaching over 40 million unique users each month. Trulia, Yahoo! Real Estate, Zillow and 140+ major newspapers are just a few of the over 300 websites that display BDX listings.

BDX Partner Websites Fall into Three Categories – Exclusive, Preferred and SmartFeed.™ Here’s How These Categories Compare:

Exclusive: More than 30 BDX Partner Sites receive new home listings exclusively from BDX. (Agents who sell both resale and new homes can also send listings to some of these partner sites, but no other aggregator of new home listings can.) Builders who want to ensure that all of their new homes and communities are displayed on our Exclusive Partner sites–which include Yahoo! Real Estate, AOL Real Estate, MSN, Move.com, Movoto and many other sites–do so via the BDX Listing Bundle.

Preferred: BDX invests in Preferred Listings on 15 sites including Trulia, CNNMoney, Oodle, Facebook, USA TODAY and more. BDX Listings rise to the top of search results on these sites. For example, BDX invests in Featured Listings on Trulia (and 14 other sites) at no additional cost to builders.  Your listing will display toward the top of search results, just by listing with BDX.

SmartFeed™: Every day, BDX sends a highly customized feed to many of our largest partner sites. First, we deeply analyze that partner site’s UI and navigation, to best display new home content within the overall structure of that site. Second, we lobby each partner site for greater prominence for new home listings and new home navigation in that site’s real estate section. Third, we extensively customize our feed to provide optimal display for your new home listings on these sites, thus maximizing your ROI.  Consumers will know it is your home, in your community.

 

The BDX List Once, Be Everywhere™ Listing Bundle Also Reaches More Than 1.1 Million Top Real Estate Agents Nationally.

Since the vast majority of home sales are assisted by a real estate agent, it’s also vital to provide these agents with the key information and encouragement they need to best share and promote new homes and communities with the homebuyers they assist—many of whom might otherwise buy a resale home.

As an integral part of The BDX Bundle, builders communicate vital information to top real estate professionals that includes: Spec and Quick Move-In Homes; Special Promotions/Incentives for Agents and the Buyers They Assist; Plans, Upgrades and Options; Community Amenities; Special Agent-Only Events, and much more.

With BDX, You’ve Got The Internet Covered.

Simply put, no one takes more care than BDX in distributing your vital new home info to millions of consumers and real estate agents.

  • Start with the two largest new home portals in the world.
  • Add more than 300 Partner websites that deliver more than 40 million unique users each month.
  • Maximize builder results and ROI via highly customized SmartFeeds™.
  • Provide 1.1 million top real estate agents with the vital info they need to best sell new homes.

That’s what the BDX Listing Bundle means to builders.

By Tim Costello, CEO, BDX

Newhomesource.com has been collecting and analyzing online home buyer traffic and trends for over a decade. As has been the case in housing for as long as anyone can remember, January is the start to the online home buying season. January’s results can be used as a reasonable surrogate for the coming year’s home sales and consumer traffic.

In comparing online search traffic for both new and used homes, this January NewHome Source has estimated that there are 20-25% fewer consumers searching for homes this year than in 2010. While at first that seems like a fifth year of bad news, we must remember that last year’s January traffic was inflated by government incentives. Once those incentives disappeared in April of 2010 traffic consumer interest sank and we all know how the year ended.

This year’s numbers are not influenced by unnatural government intervention, so one would expect consumer traffic to behave in a more traditional seasonal pattern. If this holds true, we should expect improving year over year comparisons starting this April. So while we all wish there were more consumers confident of their economic situation and looking for new homes, it might actually not all be bad news. While 2011 may be starting out slow, it may also finish with a comparative bang providing the industry with its first real growth in many years.

Tim Costello is currently President and Chief Executive Officer of BDX, Inc., and Chairman and Chief Executive Officer of Builder Homesite, Inc. You can follow Tim on twitter: @bylinetim for his insights on the homebuilding industry.