Of approximately 3,800 social media marketers, 76% cited YouTube and video marketing as their top area for investment in 2012 according to a report relayed by Brainshark.

We’ve spent the past two weeks showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on Special Incentives or Campaigns and today we’re looking at using video to create a path of action.

IDEA #10: Create a Path To Action For Your Buyers

Give new home buyers a visual, step-to-step look at what they can expect from the home buying process.  Whether explaining the financing process or the steps involved in building, video is a great vehicle to display all the important details.

• Alleviate any concerns or questions the buyers might have
• Display the quality of professionalism that a buyer can expect with your company
• Educate in detail about any specific step in the home buying process
• Generate a sense of security for first time buyers

Here is an example of one company using video in the construction phase:

Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!