renderings

HouseSo you’ve invested in high quality renderings and photographs! Congratulations! So… do you hear any crickets chirping? Having great art is a vital start- but you really need to start promoting your renderings and photographs through several different outlets to maximize your efforts and create some buzz. Get your houses and creative photography SEEN. Here are some tips that so you can make your renderings and photographs go viral!

  • Get Pinning! Pinterest is a GREAT way to showcase your images and organize them by different categories. Pinterest users are incredibly active spending nearly 15 minutes a sitting on the site and over 80% of them are women. This is great news considering that nearly 91% of all US home purchases are determined by women! Be sure to add photos from all of your floor plans- variation will ensure a large follower base of individuals who may only be pinning pictures of stunning kitchens or luxurious bathrooms.
  • Instagram, Facebook, Twitter– Chances are, you already have a presence on all of these sites. However, are you using them correctly? Hashtags (#), or for the non-millennials the pound sign, is a great way to keep your images organized and improve virality. But remember- hashtag etiquette varies between these sites. For Instagram and Facebook- it is a good practice to use multiple hashtags to convey the feel of your photos. But on Twitter- it is a best practice to only use one.
  • Timing is KEY! Research has shown that there are some peak times to post to social media to really get the most of your posts, tweets and pins. For instance, according to SurePayroll.com, the best time to post to Facebook is between 1-4pm resulting in higher click-thrus. Twitter’s window of opportunity tends to be Monday-Thursday between 1-3pm. Saturday mornings are the sweet spot for Pinterest. Since social media is likely a key component of your customer engagement strategies- post at these best times to maximize your reach!
  • NewHomeSource “Home of The Week”– The best of the best photos are showcased on New Home Source’s Home of The Week that includes a high-quality slideshow that are full of facts about the home and surrounding area. So how do we choose the next “Home of The Week”? If you think one of your homes has what it takes, make sure your NewHomeSource.com listing is up to date with photos of exceptional quality. Not only will it help you to be considered for the next email, but will also help drive and engage traffic on your listings.
  • NewHomeSource TV– Why not go a step further and show off your homes in video? NewHomeSource TV is the perfect way to target the most important demographic that influence home purchase decisions- women! NewHomeSource TV, the companion television program to the leading new home website NewHomeSource.com, provides a glimpse of the latest floor plans, design trends, green features and neighborhood amenities from the new home builders across the country. Architects, designers, contractors and other experts will also contribute to the show by highlighting the more subtle benefits of today’s new homes, such as modern construction techniques and the lower cost of living that comes with owning a truly new home. And with NHS TV expanding into even more markets this fall- now is the time to be a part of the action!

One of the most appealing things about new construction is the constant photo-ready qualities of both the inside and outside of the homes. They are pristine, brand new and oh-so inviting. Invest in renderings, video and photography and then start promoting them to showcase your homes! Contact us today at info@thebdx.com if you are ready to invest in the big picture.

Chances are, you might have some pretty basic, black and white renderings of your floor plans and elevations. But is that truly enough to display your stunning home designs? Today’s home buyers crave new technology and shopping experiences; and according to a  Bokka Group study, about 85% of home buyers today say that high quality renderings and photo galleries are influential in their purchase decisions. We’ve come a long way in the art of home renderings and they are almost unrecognizable compared to their predecessors.  Check out some examples of how far the building industry has come below!

   Rendering Circa 1975

                                     Today’s BDX Photo-Real Rendering

Renderings are often the first impression a buyer will see from your homes and we’ve made setting the buying mood simple. In addition to standard color renderings, you can add a third dimension like watercolor effects or choose between day and night lighting. And if you’re holding back because of price, it’s time to take another look at your options — technology and expertise have come a long way in recent years. Not only has the quality of renderings improved significantly, but prices have also come down making photo-real options more affordable than ever. Our renderings are specifically tailored to your individual needs. A typical 3D industry standard rendering offers a clear and unique perspective of your home or community and includes:

  • Near photo-realism
  • Regionally compliant landscaping
  • Customizable backgrounds
  • Night/day options
  • Quick-turnaround delivery

BDX is an industry leader in the art of renderings and even has recently partnered with Payne Family Homes in the St. Jude’s Hospital Dream Home Fundraiser. In fact, we are excited that we were able to donate one of recent renderings of the dream home to become the poster for St. Jude’s Hospital’s Dream Home to help sell advance tickets. (Read more about it here)

Professional and realistic renderings are wonderful statement pieces to add to your website and sales centers and provide authentic pictures of the new home life to help get buyers excited. Renderings not only bring your homes and communities to life but also visually engage online and in-person visitors.  Want to see examples of builders who are doing it right? Check out the BDX renderings gallery here.

If you’re ready to paint your homes in a whole new light, contact info@thebdx.com and check our Renderings page.

 

BDX created this photo-real rendering of the St. Jude dream home.

One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.

Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.

Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.

We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.

Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.

Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.

 

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#2: I will not have black and white renderings

Renderings have come a long way from the one dimensional, plain black and whites.  Now in addition to color you can add a third dimension, watercolor effects and choose between day or night. And if you’re holding back because of price, it’s time to take another look at your options — technology and expertise have come a long way in recent years. Not only has the quality of renderings improved significantly, but prices have also come down making photo-real options more affordable than ever.

A typical 3D industry standard rendering offers a clear and unique perspective of your home or community and includes:

  • Near photo realism
  • Regionally compliant landscaping
  • Customizable background

Renderings not only bring your homes and communities to life but also visually engage website visitors.  Want to see examples of builders who are doing it right? Check out the BDX renderings gallery here.