By BDX Guest Blogger, Carol Morgan, mRELEVANCE

The new Timeline layout for Facebook Pages has been around for a couple of months now, but many businesses still aren’t taking full advantage of the social media site’s redesign. Here are some ways your home building company could be using Facebook to build your brand:

• Create a unique, relevant cover photo. Get creative with this critical space by using photos and collages of your homes and communities, photos of home buyers or highlight favorite features. Include your tagline or unique selling proposition, and make it fun.
• Add content. The new timeline layout allows pages to go back and add dates of important company events. Pages can also choose what information they want to “highlight” or hide on their page. Page managers can now schedule posts for a future date, so feel free to plan posts for the future.  Just don’t forget to monitor your page!
• Delegate. One of the most recent updates to Pages is the ability to assign administrative roles to the people who manage your page. The five roles include manager, content creator, moderator, advertiser and insights analyst. Descriptions of these roles can be easily found in the Admin Panel.
• Promote it. You may have seen or gotten emails about the new Facebook Ads and Promoted Posts. These two options allow pages to pay Facebook to help increase their business’ reach. Businesses may create ads that encourage people to like their page or to view one of their posts, while promoted posts simply increase the reach of a specific post on your page.

The best way to acclimate yourself and your company with the new Facebook Timeline Pages design is to use it. By taking into account our suggestions of some of the design’s coolest features, and by playing around with the site, your home building business will be well on its way to improving your interaction with customers and potential buyers.

Carol Flammer is managing partner of Marketing RELEVANCE, LLC, a Marketing, Communication, Interactive agency with offices in Atlanta and Chicago. She is the author of “Social Media for Home Builders 2.0” published by BuilderBooks.