From architectural advice to the latest home buyer trends, The International Builders Show (IBS 2016) is the hub of all things new construction. And it’s no coincidence that Builders Digital Experience is providing some of the most cutting edge and educational speaking engagements at the show. Curious about millennial buyer trends? Do you know how to track and respond to leads? Check out some of the sessions that you won’t want to miss!
IBS Education Session: Leads are People Too: Track & Respond to Digital Leads Without Losing the Human TouchDate: Wednesday, January 20th at 10:00 AM
With all of the talk about lead conversion, it’s easy to forget that buyers aren’t numbers. They are people who want a personal touch, and if you don’t provide it, that may just cost you the sale. But how is a salesperson supposed to keep up with thousands of personal conversations, via multiple channels, over a long buying cycle? Wouldn’t it be great if your salespeople knew exactly when to follow up and what to say, based on a prospect’s actions? In this session, you’ll learn how to use technology and content to track and respond to buyers’ digital signals so your salespeople make the right calls, at the right time, with the right message. Presented by: Melissa Morman, BDX and Alan Daniels, SmartTouch Interactive
IBS Thought Leader Session: Tech Trailblazers – Home Building in the Digital Age
Date: Wednesday, January 20th at 3:00 PM
From the houses we build to the way we sell them, home building is being digitally transformed. During this fascinating Thought Leader session, three giants in housing and tech will share their insights-TED talks style-about our industry’s digital future. Liza Hausman, VP of Industry Marketing at Houzz, will examine the internet’s effect on how we shop and why winning the Zero Moment of Truth is critical for marketers. GM of Nest’s Professional Channel, Gene LaNois will discuss the connected home, the explosion of new tech products and the need to build homes that take care of themselves and the people inside. Finally, Tim Costello, CEO of BDX, will share the latest tools and strategies for creating a richer, more dynamic buyer experience.
KBIS Education Session: The Millennial Effect
Date: Thursday, January 21st at 12:30 PM
With a passion for conservation and sustainability, millennials are more interested in repurposing existing quality materials than in buying new. What does this trend mean for the design and building communities? Join us for a panel discussion, moderated by BDX’s Tim Costello, focused on connecting with the up-and-coming millennial generation. We will discuss their buying and building habits, the design elements they want, and ways to market to them. In addition, we’ll explore renovating with vintage pieces, creating luxury spaces without luxury price tags, and designing with sustainable materials.
With such an impressive lineup of opportunities to see leaders of BDX speak, you’re going to prepare yourself for a very successful 2016! For more information on these speaking topics or to register, please click here!