top 10

Of approximately 3,800 social media marketers, 76% cited YouTube and video marketing as their top area for investment in 2012 according to a report relayed by Brainshark.

We’ve spent the past two weeks showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on Special Incentives or Campaigns and today we’re looking at using video to create a path of action.

 

IDEA #10: Create a Path To Action For Your Buyers

Give new home buyers a visual, step-to-step look at what they can expect from the home buying process.  Whether explaining the financing process or the steps involved in building, video is a great vehicle to display all the important details.

  • Alleviate any concerns or questions the buyers might have
  • Display the quality of professionalism that a buyer can expect with your company
  • Educate in detail about any specific step in the home buying process
  • Generate a sense of security for first time buyers

Here is an example of one company using video in the construction phase:

Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!

According to DirectMarketing News, 85%  of online video viewers said they would watch a video that educated them about a product they were interested in for at least one minute.

We are nearing the close of our series of blog posts highlighting different ideas to help you use video to sell more homes.  Yesterday we focused on Webisodes and today we’re looking at using video for special incentives or campaigns.

 

IDEA #9: Use Video For Special Incentives or Campaigns

Video can help draw attention to special incentives that you are promoting and as you start a marketing campaign, video is a great way to create initial buzz.

  • Promote a special limited-time sales offer
  • Use video to highlight incentives for real estate agents
  • Make video an integrated part of your marketing campaign
  • Think of what you’re trying to highlight in your campaign — green, different floorplans, etc… and create a video that complements that strategy.

Here is an example of one company using video for special incentive or campaign:

 

As you are creating your marketing plans for these initiatives, be sure to consider how video can fit into the mix .  Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!

A SocialMediaToday survey discovered that 65% of marketers plan to reallocate advertising spending from TV to online video this year. With more than 25% saying that online and mobile video are the 2 platforms that will have the largest spend increases in the next two years.

For the past two weeks, we have been showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on Video As Sales Material and today we’re looking at creating Video Webisodes.

IDEA #8: Create Video Webisodes

We we say “video webisode” we’re talking about creating video that’s published or produced in regular installments — as a series. Webisodes are a great way to engage your buyers. As they stay tuned for more it creates word-of-mouth and buzz around your company.  Some additional advantages include:

  • Capture audience that are more emotionally invested
  • Create additional networking with social medias relating to your webisodes
  • Increase web traffic with loyal viewers coming back
  • Create a story that really depicts all the benefits of your company

Here is a great example of “outside the box” video — producing a video webisode for each community.  All are about living the urban lifestyle!

 

 

Video marketing is all about representing your brand in new and attractive ways.  Creating an eye-catching video series is only a couple of steps away.  Learn how BDX can help you create affordable, high quality webisode videos. Click here to check out our interactive brochure or email us today.

 The growth of YouTube is a great example of the power of video.   YouTube is the second largest search engine and receives 1 billion views per day – or 41 million views per hour.

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on TV Commercials and TV Shows and today we’re looking at using video for sales material. 

 

 

IDEA #7: Incorporate Video Into Your Sales Materials

Inserting video directly into your sales collateral can cut through the clutter and help your message stand out. Consider video for these sales pieces

  • Mailable DVDs for people who visited your sales center
  • Looped video on a kiosk in your models
  • Use video in your email campaigns to prospects
  • Insert a QR code on your printed materials that links to a video on your website

Here is an example of one company using video in a sales presentation:

 

Give your sales pieces an added punch with video.  Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!

According to a study by the Online Publishers Association, 52 percent of people who watched an online video ad took action after viewing the ad — actions like visiting the advertiser’s website or searching online for more information.

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes.  On Friday we talked about Video Testimonials and today we’re focusing on TV commercials and TV shows.  Broadcasting your message on TV creates additional opportunities for potential buyers to learn about your company.

Idea #6: TV Commercials and TV Shows

While video today doesn’t have to be high-end, sometimes you need to think big to make an impact.  Today’s technology puts high-end, tv-quality video within your reach.  Consider TV quality video:

  • When you will be broadcasting your message beyond your website — either as a television commercial or at a large event
  • If your content will be used alongside other commercial quality video — you want your style to blend with other videos that will be presented.
  • When you want all the bells and whistles that come with high-end production — makeup artists, custom lighting, professional actors, and more.
  • For long-term pieces that will become the cornerstone of your marketing efforts. Are you creating a video that will become the focus of your marketing efforts that you will be using across channels for the long-term. Then considering increasing your investment in video to incorporate some additional elements.

Here is an example of a TV-quality production video:

Having video is a must in the 21st century so make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing plans.  Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!