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When you look at how buyers are using video online, for today’s builders, video is a must.  According to Darin Persinger, founder of Productivity Junkies, products that have videos are 95 percent more likely to be bought and video can add up to two minutes to a visitor’s stay on your website.

Over the next two weeks, we are showcasing different ideas to help you use video to sell more homes. Yesterday we talked about Displaying Products with video and today we’re showing you how to use video to turn your satisfied customer stories into website content gold!

Idea #5 Customer Testimonials

There is nothing more powerful that hearing a video testimonial from a satisfied costumer — it adds credibility to your story but also has an emotional pull that you can’t get from words on a page.  Here are some ideas for showcasing your customer successes.

  • Tell the end-to-end story of the home buyer’s experience — from the home search to the day they moved in.
  • Weave several homebuyer stories into one video to highlight different perspectives on the process.
  • Have buyers share the reasons they love new homes — a different way to showcase new home advantages.
  • Create a series of new home testimonial stories and have website visitors vote on their favorites.

Here is an example of how a testimonial video is an excellent way to tell your story.

One of the most convincing and attractive methods of buyer engagement is through video testimonials.  Learn how BDX can help you create affordable, high quality testimonial videos. Click here to check out our interactive brochure or email us today!

With so many people spending time on-line it is not surprising that 83.3 percent of the U.S. Internet audience viewed online videos last month. 

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes.  Yesterday we talked about using video to Differentiate Your Company and today we’re focusing on displaying products using videos. 

Idea #4: Use Video To Display Products

Video is a great way to help potential home buyers visualize themselves in one of your homes.  Depict details that can only be experienced through video.  You can:

  • Illustrate the functionality of a home by showcasing specific standard offerings and features
  • Demonstrate how a buyer could customize your homes by showcasing options that make your homes stand out
  • Show buyers living in a community and using the pool, parks and other amenities.

All of these give your buyers a dynamic experience even before they visit your communities for the first time. Here is an example of how one builder is using video to display products:

Using video will enhance and engage buyers right from the start of their new home search.  Generate interaction and learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!

There are dozens of studies that show the power of video to boost consumer interaction and awareness – according to MarketSherpa, 95% of companies using video are satisfied with the results.

Over the next two weeks, we are showcasing different ideas to help you use video to sell more homes. Yesterday we talked about Building Buyer Confidence with video and today we’re focusing on utilizing video to differentiate your company from your competition. 

 IDEA #3: Use Video to Differentiate Your Company Among Home Builders

Chances are, your potential homebuyers are considering several builders in your area.  Video is the perfect way to show all the reasons in which your company stands out:

  • Showcase the green features of your homes.
  • Do you have unique floorplans that no one else offers? Create a video to help your plans stand out.
  • If technology is integrated throughout your homes consider doing a feature about “The Digital Home”.
  • Have you won awards or received other recognition that makes you different from your competition? Consider a video that highlights your industry leadership.

Here is an example of how video can differentiate your business:


Video is the best solution to establish yourself as the cutting edge industry leader and showcase your homes like never before.   Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!

There are a lot of powerful statistics about the impact that video can make during the buying process — did you know that Forrester Research estimates that a minute of video is worth 1.8 million words?

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes. Yesterday we talked about Using Video to Build Trust and today we’re focusing on helping buyers feel more confident during the homebuying process.

IDEA #2: Use Video To Build Homebuyer Confidence

Today’s homebuyers need to know that buying a new home is possible. Video is a great way to help de-mystify the home buying process. Have you thought about creating a video to:

  • Explain the steps involved in the home building process
  • Cover available financing options
  • Focus on success stories from previous buyers
  • Give the stage to a third-party expert to provide encouragement.

Here’s an example of how one builder is using video to inspire confidence in potential buyers:

 

Today more than ever, building a buyer’s confidence in the new home buying experience is critical. Video is a great way to get your message across and let buyers know that their dreams can turn into reality. Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!

Video is proving to be a powerful tool in a builder’s marketing mix. In fact, builders who embedded video into their NewHomeSource.com listings saw an increase in both leads (26%) and click-thrus (38%). So how can you use video to sell more new homes?

Over the next two weeks we will be showcasing 10 ideas for builder videos. Let’s get started!

 

IDEA #1: Use Video To Build Trust With Potential Homebuyers

Video is a great way to put a face on your company and show potential new homebuyers all the reasons you would be the perfect partner to help make their dreams come true.

Video gives you a forum to tell your story and showcase your experience. By highlighting your past successes and endorsements you give potential buyers a reason to trust you with their business:

  • Let buyers know that you have a long history of customer satisfaction
  • Showcase your qualifications and awards
  • Put a face on the message by letting executives be the primary spokesperson
  • Create a tone that is genuine and approachable
Click to play sample video

Earning a buyer’s trust is a journey — video is a great way to get started. Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!