By: Builders Digital Experience
As housing continues to recover, it is important to make sure you are building homes with features potential buyers actually want.  The National Association of Home Builders (NAHB) recently surveyed 3,682 home …

A recent survey of consumers by our parent company, Builder Homesite showed that Quality Construction was most important to home shoppers, followed by safe neighborhoods and better floorplans. This infographic illustrates how those preferences vary …

By Jay McKenzie, VP/General Manager, BDX
To identify the latest trends in cutting-edge custom homes–and the wish-lists of custom home buyers—the editors of Custom Builder Magazine survey their builder readers annually.
Their latest survey offers a fascinating …

Isn’t that what we want all consumers to do when they get to our websites? Builders like getting internet leads. With a good follow-up program, builders I have worked with tend to convert about 4% …

What if I said, “Hey, let’s just not target 15% of the available homebuyers out there!”? That would be silly wouldn’t it? That would be like ignoring every sixth person that comes into the …

The relationship between a builder and the buyer is a lot like the relationship between husband and wife. Sometimes the buyer is telling us exactly what they need in their new home, and we …