Search Engine Marketing

SEO can have a big impact on your marketing strategy and how consumers find you online. But many builders are stumped by this three letter acronym and aren’t sure where to start or how to improve their rankings. In this webinar we will break down the basics of SEO, show you how to properly manage your SEO program, and outline what you can do as a builder to improve your rankings in search results.

 

FREE WEBINAR: SEO — How To Win At Search Engine Marketing

Date: Wednesday, February 24, 2016

Time: 11:00-11:30 Central Standard Time (CST)

Presented by: Dan Vance & Ashley Steel from BDX

Click here to register.

Virtual Reality WebinarYou’ve probably heard the buzz about virtual reality.  Nearly every 2016 technology trend article predicted it would be top of mind. From Oculus to Google Cardboard, everyone is talking about it. But what does VR mean for home builders?

BDX is hosting a webinar next week to walk you through VR basics, explain what your options are, and give you ideas for using this technology in your sales centers and beyond.

 

FREE WEBINAR: Virtual Reality & The Home building Industry

Date: Tuesday, February 16, 2016

Time: Noon – 1:00 PM Central Standard Time (CST)

Presented by: Andrew Peacock & Frank Haggerty from BDX

Click here to register.

Stay up on the latest in digital marketing with free educational BDX webinars.  Here are some of our upcoming events — we hope you can join us!

BDX Webinars

Digital Marketing 101 for Small Builders – New Year’s Resolutions

Friday, January 22nd at 1:00 PM CST

When you’re a busy builder, it can be difficult to keep up with changing technologies and buyer habits. Times are changing and builders need to arm their buyers with information in engaging forms. There are so many new selling tools available today, however most builders aren’t sure where to start. During this session we will discuss the hottest trends in technology and how you can implement them into your sales strategy. This year, make a resolution to sell more homes by taking a fresh approach to your marketing.

BDX Webinars

You Need Real Estate Agents

Tuesday, February 2 at 11:00 AM CST

63% of all new home sales come with a real estate agent. And 90% of all buyers that walk through your door will have an agent at some point in the process. Do you provide agents with the information they need to bring in buyers? Are you using the right tools and messaging to efficiently communicate? This session will give you practical tips to build stronger relationships and effectively work with real estate agents.

Start your year off strong by joining all BDX webinars!

BDX UniversityBDX hosts many free educational webinars to keep our builders up-to-speed on the latest Digital Marketing trends. If you ever have any suggested topics, we would love to hear them at Info@theBDX.com.

Here are our upcoming events for June and July — we hope you can join us!

Digital Marketing 101 for Small Builders – What You Need to Know
Wednesday, June 24, 2015
11:00 AM – Noon CST

Click Here to Register

With all of the digital marketing tools available for your business, you may be struggling with how to make sure that everything (and everyone!) is working together towards a common goal. During this session we will walk you through a digital marketing blue print for success from displaying your portfolio of work using the latest technology to understanding the marketing basics. You’ll leave this session better informed and ready to create a custom marketing plan for your business, improve your overall web presence and attract more home buyers.

Why Shopper Research Matters for Builders and How to Use It
Tuesday, June 30, 2015
11:00 AM – Noon CST

Click Here to Register

It’s easy for busy marketing leaders to discount the importance of consumer research, by saving time using “internal research” or even personal preference and judgment as surrogates for unbiased feedback from actual home shoppers. However, research is essential to long-term success and differentiating your brand and business in an increasingly competitive landscape. In this webinar we’ll review the primary functions of shopper research and explore their practical relevancy and importance to homebuilders. With the right resources, research is a quick and affordable tool to chart a more effective strategy and improve the results of your company.

Email Marketing is Not Dead!
Tuesday, July 21, 2015
11:00 AM – Noon CST

Click Here to Register

Email marketing is alive and well. In fact, in a recent study, 92% of home shoppers said that email was their preferred method for getting more information when visiting a builder’s website. But all emails aren’t created equal! Join our email expert Jon Odishoo for tips and best practices to make sure your email reaches your prospect’s inbox!

Family with Virtual HouseDid you know: Today’s typical home buyer takes from 9 months to a year to go from click to close on their new home? During our webinar on August 7th, this is just one of the helpful pieces of information that we will reveal from our recent research study.

August 7th at 11 am EST, we invite you to join BDX as we partner with SmartTouch Interactive for our webinar entitled “Home Buyer Insights: Positioning New Homes Vs. Resale”.  Come learn valuable insights to help you to better position your homes in the market and discover new home messages that best resonate with buyers and real estate agents.

Click here to sign up!