Golden and black round font. Number 6. 3D

As you’re building your homes, you have a step by step process that your team follows. We take the same approach as we’re building websites for our clients. For over 10 years, BDX has been working with home builders to develop and improve their websites. While each builder’s experience and website is unique, there are 6 common steps that we think lead to success.

  • Discovery – We work closely with our builders to understand their business and key challenges from the beginning. What are the primary goals for the website? What defines the builder brand? Are there any key initiatives that are tied to the new site? These are just a few of the questions we ask to kick off the project.
  • Definition – We define the project and outline a comprehensive plan for achieving project goals. This step is critical to ensure that we are all on the same page and understand the key milestones in the project.
  • Design – This is where most people start to get really excited about the project as the look and feel comes to life. We focus on your brand and your goals to create a design that is uniquely yours. Our expertise will lead to a design that not only conveys your message but also engages home buyers throughout the home shopping process. Is it time for a refresh? Now is the time to take a second look at your logo and colors to update and modernize them.
  • Implementation – Our website team will work to ensure that your site has basic SEO and social media elements and is configured to meet your needs.
  • Deployment – We go through our deployment checklist to test your site, review the user experience, resolve any technical issues, and then launch for the world to see.
  • Post Launch Review – Once the site is live we will train you on how to update your site.

Here are some of the websites we’ve developed recently so you can see the results of this process first hand:

www.batuhomes.com

www.mybrooklinehome.com

www.shadowcreekduplexes.com

www.sublimehomes.com

www.charterhomes.com

http://americanazachary.com/

http://davehobbabuilder.com/

Thinking about a new website? We’d love to assess your needs and see if we’re a good fit for your project. Simply email us at info@thebx.com.

responsive websitesThe amount of internet searches from mobile devices has increased by a huge rate over the last few years. Did you know that 35% of shoppers will view your website on a mobile device?  Have you checked to see if your website is responsive and display correctly on all mobile devices including cell phones, tablets, and iPads? If not, then you may be in trouble.

On April 21st, Google started using website responsive design or mobile-friendliness as a ranking tool. When a buyer is searching for homes from their mobile device, Google will give your website a boost in ranking as long as it is responsive and displays correctly on mobile devices.

How do you know if your website is responsive? Keep the following in mind when you view your website from a mobile or tablet device:

  • Your website pages display correctly on your mobile or tablet screen without having to resize
  • Text is readable
  • Links are not too close together
  • Images are displaying correctly

If you want to be sure that your website is ranking higher in search results, Google has offered a Mobile-Friendly Test. You can enter your website URL and the test will report if the page has a mobile-friendly design.

Need help getting a responsive website that is mobile and tablet friendly? BDX can help! Click here to learn more about our responsive builder websites or email us at Info@thebdx.com.

 

 

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#4: I will review my website with a professional

The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home.  9 out of 10 home buyers will begin the search for their next home online; making a builder’s website as important as their model home.  You wouldn’t want to miss out on a potential lead or client just because they didn’t think your site was engaging enough, right?

Do you have content that:

  • Inspires trust in your brand
  • Builds confidence in the home buying process
  • Differentiates your homes from the competition
  • Inspires your prospects in their home buying journey
  • Creates a path of action for site visitors to follow

As you are reviewing your website with a professional, you will want to discuss:

  • Overall User Interface Experience
  • Responsive Design
  • Video Elements
  • Artwork/Imagery
  • Compelling Copy
  • Technology/CMS
  • SEO
  • Promotional Plan To Drive Traffic To Your Site

We have been working with builders to develop and improve their websites for over 10 years. View the BDX website gallery to see how we have helped other builders put their best foot forward when it comes to web presence.

Are you interested in a free website assessment?  Contact BDX today for your FREE website assessment.