By BDX Guest Blogger, Carol Morgan, mRELEVANCE

If you haven’t visited the Facebook ads manager recently, you might be pleasantly surprised next time you take a peek. Facebook recently rolled out new updates that give businesses more control over campaign objectives and ad placements, as well as access to more accurate reporting.

The biggest change is that advertisers can now select from one of eight campaign objectives whereas previously businesses only had a choice for ad type. The new objectives include page likes, post engagement, website clicks, website conversions, app engagement, app installs, offer claims and event responses. Based on the chosen objective, Facebook will then recommend the type of ad your business should run.

The revamped ad manager also allows businesses to choose where they want their ad placed (in the news feed or in the right hand column and on desktop or mobile). However, Facebook still offers the option to let the site automatically determine where the ads will be placed based on where it believes they will perform best.

With both of these changes, making sure your business’ campaign is effective will be more important than ever. Thankfully, new ad and campaign performance statistics now display how many times a particular objective was met and what the cost per result was.

These new changes to Facebook advertising literally put businesses in the driver’s seat when it comes to social media advertising. With more ways than ever to use Facebook to grow your business, this form of advertising is definitely one of the easiest and most cost effective out there today.