The first day of the show went great – it was exciting to catch up with familiar faces and introduce new people to all that BDX has to offer. Here are the highlights:

She-Conomy: What Women Want Panel

To kick the show off, bright and early, BDX VP, Melissa Morman discussed the importance of the female audience along with fellow panelists Linda Herbert from Diversified Marketing and Communications and JoJo Liebeler from 2X4 productions. The session was a huge success! People were up early ready to learn and it’s exciting to see how many builders really understand the power of the female market and are looking for ways to better connect with this influential audience. And if you missed the presentation, don’t worry – such great feedback from the show we are planning a white paper on the topic so stay tuned!

The BDX Booth Opens for Business

Booth W4747 in the Next Build section was buzzing yesterday. Our consultants were giving builders Free online marketing check-ups throughout the day – basically walking them through a custom evaluation of their online marketing programs. These check-ups led to a lot of good discussions and builders walked away with actionable solutions. If you didn’t make it by the booth yesterday there’s still time for your free check-up – stop by and we’ll make it happen. Or email us at info@thebdx.com and we’ll set up a personal appointment.

The Nationals Awards Show

After a long day at the show what a better way to unwind then go to a party with the best of the best in the building industry. Each year, The Nationals is a fabulous event. Congratulations to all of the night’s winners – such a fun evening and so exciting to see such creative work.

Now we’re on to day two… be sure to visit booth W4747 or connect with us at one of our education sessions.

Company Offering Builders A Free Online Marketing Check-Up At Booth W4747

Orlando, FL – (January 12, 2011) – Builders Digital Experience, a leading provider of digital marketing resources for new home builders, will unveil their expanded “List Once. Be Everywhere.”TM online marketing package at the 2011 International Builders Show (IBS).

This newest BDX solution gives builders unprecedented access to over 40 million consumers across the Internet as well as over 1 million real estate agents nationwide.

“For the first time, a builder can list their new home communities with BDX and have their listings published across our exclusive network of over 150 websites and sent to our proprietary list of real estate agents,” said Tim Costello, chief executive officer of Builders Digital Experience. “As builders look to get more from each dollar in their marketing budget, we’ve made it easier than ever to reach a wide audience of new home shoppers and the agents who represent them.”

In addition to NewHomeSource and Move New Homes, the two leading new home websites* , the BDX distribution network also includes over 150 partner sites like Zillow, Trulia, AOL Real Estate, MSN, Yahoo Real Estate and more. Many of these sites are exclusive or preferred partners and take advantage of BDX’s proprietary SmartFeedTM technology to ensure that each new home listing gains maximum exposure.

New home listings are also distributed through the New Home Source Professional network which reaches over a million real estate agents nationwide. In some markets, more than 80 percent of new homes are sold with the assistance of an agent, making it more important to successfully connect with this key audience.

The company is also rolling out several new display advertising bundles at IBS including the only vertical advertising network created specifically for builders. Through the new advertising network, builders can advertise on premium real estate portals across the Internet with just one marketing decision. The advertising network is managed, optimized and tracked daily to ensure prime placement and maximum results.

BDX will also showcase a variety of rich media solutions at IBS including video, photography, renderings, animations, and the company’s newest Virtual Staging package. New pre- and post-build bundled packages give builders the tools to bring their communities to life and keep website visitors engaged.

Builders are encouraged to visit Booth W4747 at the International Builders Show in Orlando from January 12th through 15th to find out more about how BDX can help them reach consumers and realtors across the Internet. BDX is offering a limited number of free Online Marketing Check-ups to builders who would like a professional evaluation of their current online marketing programs. BDX’s online marketing experts will walk a builder through a custom evaluation to help make sure a builder’s online marketing programs are in top shape for 2011. Builders who are not able to visit the BDX booth at the show are encouraged to email info@thebdx.com to set up a personal appointment.

ABOUT BUILDERS DIGITAL EXPERIENCE

Builder’s Digital Experience LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. BDX includes the top two new home websites, NewHomeSource.com from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.thebdx.com.

ABOUT MOVE, INC.

Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.6 million monthly visitors to its online network of web sites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors(R); Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management’s view of Move’s future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

Success in 2011For the past few weeks I’ve seen many campaigns offering a sneak peak to their Black Friday specials. Black Friday is traditionally the start of the holiday shopping season signaling when retail stores profits for the year are in the black. Many families make shopping on this day an annual tradition and hit the stores early – sometimes too early for my taste after a long holiday weekend. It seems like the buzz, crowds and holiday sales create a virtuous circle of holiday spending. It made me think, ‘What’s the Black Friday for Home Building?’

Someone told me it was the day after the Super Bowl when wives can drag their husbands off the couch to visit communities. But from the trends I’ve seen, I’d think Black Friday for builders would be Dec. 26th, the day after Christmas.

It’s no surprise that home sales and home shopping dip in the fall, but I don’t think most builders take full advantage of the inevitable rebound that follows. On NewHomeSource.com, year after year, we see a resounding bounce in traffic immediately following the holiday craze. It’s as if people say, ‘The Holidays are over! Now, we can shop for that home we’ve been dreaming of in 2011.’

Now is a great time for builders to get in front of these early-bird home shoppers as they jump-start their buying process. However, some builders don’t begin aggressively marketing until into the spring when traffic and interest is at its highest. To me, that’s like buying a stock after you’ve seen the rally, instead of when it’s poised for growth. The key to a great 2011? Start in 2010!

For more information about Display Marketing Strategies contact Thane Tennison, Advertising Manager for the BDX.

It’s that time of year again – time to think about how you will reward those folks that contribute to the success of your business. For many builders this means sending thank you gifts to their top real estate agents.

What are you doing during the holidays to thank your agents? Maybe you don’t have a plan yet, or perhaps you’re cutting back on these types of gifts due to the tough economy. Well, holiday shopping is in full swing, so if you plan to send a gift to your agents, now is the time. And the options don’t have to break the budget – there are many low-cost ways to let your agents know you are thinking about them. Here are a few to consider:

The Old Standard — Holiday Cards!

The simple act of sending a holiday card can send a powerful message. Electronic cards are an also an inexpensive alternative. If you’re interested in targeting a large group of realtors in your area with a holiday e-card, you might want to consider a turnkey program like BDX’s eFlyer service to help create, target and deliver your message.

Make a Charitable Donation on the Agent’s Behalf

Making a donation to a local charity on your agent’s behalf is a nice way connect with your agents AND give back to the community. Pick a charity that has a connection to your business or an organization that you support personally. Many groups will send out a note to recipients on your behalf letting them know that a donation has been made in their name.

Send Your Agents To Dinner At a Fraction of the Cost

BDX’s new AgentRewards program gives you a turnkey way to send your agents to dinner at a fraction of the cost. It’s a turnkey program that can be executed in a matter of days. You can use our list, or send us your own and using one of our creative templates we can out  $25 or $50 Restaurant.com gift cards for as low as $8.99 each. Contact us today to find out more.

No matter what route you go, just remember, it’s not too late to show your realtors that they are valuable to your business. Happy Holidays!

BDX is excited to announce that we are now the exclusive provider of new home listings for HomeJunction’s SpatialMatch.com, the first real estate search platform to fully enable geospatial map-based search. Now home buyers using SpatialMatch’s neighborhood and lifestyle search technology to find homes in areas that ‘fit’ their lifestyle needs will also have access to thousands of new home community listings through the extensive BDX network.

“We are very excited to add this national footprint of high quality new construction listings from BDX,” said John Perkins, chief executive officer of Home Junction, Inc., creators of SpatialMatch™. “Giving home buyers access to the new construction data and listings from BDX on SpatialMatch allows for a better user experience and a more effective team approach between resale agents and new home builders”.

The alliance also allows BDX to provide another distribution outlet for builders interested in reaching new home shoppers online, and is part of a larger BDX effort designed to help builders “List Once and Be Everywhere”. In addition to hundreds of partner sites, the BDX network includes NewHomeSource and Move New Homes, the number one and number two new home websites*. Collectively, the BDX network reaches over 40 million potential new home buyers each month.