By Builders Digital Experience
The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home. As you may know, 9 out of 10 home buyers will begin the search for their next home online; making a builder’s website as important as their model home. You wouldn’t want to miss out on a potential lead or client just because they didn’t think your site was engaging enough, right? With the home building market looking up, the competition is tough and you must stand out in the crowd. Here are four categories you should consider to ensure your website is attractive to buyers:
Design – Is your site attention grabbing? Your website is often the first impression a buyer will have with your company, so make sure it properly reflects your brand. The site should be well organized, free of clutter, appealing to prospective customers and easy to understand.
Layout – Think about how you want your information organized and compare that to how it is currently set up. Easy navigation is key to a good site. You don’t want customers getting frustrated because they can’t find your floor plans or photo galleries. Your company information, products and/or services should be visible and easy to understand. Be sure to have links on each page to navigate from your home page to other important pages you want visitors to see.
Content – This is one of the most important categories as you should be constantly updating information to make sure it is current and accurate. Posting new images and information on your homes and communities keeps potential buyers engaged and continues to drive traffic to your site. Renderings and photos of the home, community and amenities allow buyers to imagine what it would be like to live there.
Website Speed – We live in a fast paced environment where people have little patience for delays and they expect the same for websites. A potential buyer is not going to wait around for your content to load; more than likely they will get bored and move on to your competitor that may better meet their needs. More and more people shop and browse the internet from their smartphones; not having a mobile presence could have a negative impact your business. Consider our website platform for tablet and mobile devices.
A good website is important to attract, engage and sell homes. Differentiate yourself from the competition by using video, interactive floor plans and photography to bring your homes to life and create a welcoming visual sense of place for home buyers. Our experienced team is ready to work with you to showcase your homes and communities. For more information on the variety of products we offer, visit the BDX website.
To learn more about creating a visual sense of place for home buyers, register for BDX’s free webinar on April 10.