Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | No Comment

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

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Articles tagged with: builder Success

Get Into the Minds of Today’s Home Shoppers
April 3, 2014 – 11:35 am | No Comment
Get Into the Minds of Today’s Home Shoppers

Over the past two years, Builders Digital Experience has conducted extensive home shopper research in conjunction with our Start Fresh. Buy New. initiative to help builders understand what motivates, inspires and leads shoppers to take …

Congrats To Professional Builder’s 40 Under 40 Award Winners
March 28, 2014 – 10:53 am | No Comment
Congrats To Professional Builder’s 40 Under 40 Award Winners

This week Professional Builder magazine announced its next inductees into the “40 under 40″ club.  Each year the magazine honors “up-and-comers” in the home building industry and with hundreds of applications submitted only 40 are selected.  …

Out of State Users 42% More Likely to Click a Geo-Targeted Ad
March 18, 2014 – 1:28 pm | No Comment
Out of State Users 42% More Likely to Click a Geo-Targeted Ad

By Jamie Lintner, BDX Advertising Manager 
IP Targeting vs. Geo Targeting. This war has been waged in the online space since the inception of banner advertising. On one hand you have the publishers who stand by …

New Year’s Marketing Resolution #9: I will stay educated about the latest Digital Marketing trends
January 16, 2014 – 9:54 am | No Comment
New Year’s Marketing Resolution #9: I will stay educated about the latest Digital Marketing trends

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#9: I will stay educated about the latest …

New Year’s Marketing Resolution #8: I will tag my inbound advertising links this year so I can track ROI
January 15, 2014 – 4:36 pm | No Comment
New Year’s Marketing Resolution #8: I will tag my inbound advertising links this year so I can track ROI

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#8: I will tag my inbound advertising links …

New Year’s Marketing Resolution #7: I will retarget traffic to my website
January 14, 2014 – 4:11 pm | No Comment
New Year’s Marketing Resolution #7: I will retarget traffic to my website

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#7: I will retarget traffic to my website
We’ve …

New Year’s Marketing Resolution #4: I will review my website with a professional
January 9, 2014 – 2:50 pm | No Comment
New Year’s Marketing Resolution #4: I will review my website with a professional

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#4: I will review my website with a …

Getting the most from your Exchange Network?
December 3, 2013 – 12:36 pm | No Comment
Getting the most from your Exchange Network?

By Thane Tennison, BDX Senior Advertising Manager
As a publisher, I work with hundreds of different builders and agencies all trying to gain a competitive edge in the online space. Sometimes that edge is obvious like …

The Challenge of Information Equilibrium
August 28, 2013 – 5:19 pm | No Comment
The Challenge of Information Equilibrium

From Mike Blake, The Blake Group
I met a potential home purchaser just inside my model home door.  We exchange pleasantries and I proceeded to walk and talk them through a model home demonstration.  I knew they …

BDX Community Listings are now on realtor.com®
August 19, 2013 – 1:30 pm | No Comment
BDX Community Listings are now on realtor.com®

In an exciting development for builders, agents and especially consumers who are pursuing the dream of home ownership, realtor.com®, the most engaging real estate website, is now featuring new home community listings from BDX. This …

5 Ways To Get Your Buyers Thinking “Start Fresh. Buy New.”
July 17, 2013 – 10:21 am | No Comment
5 Ways To Get Your Buyers Thinking “Start Fresh. Buy New.”

In order to connect with today’s home buyer, it is important to always keep your website and marketing materials up to date with the latest information and facts. But where do you find fresh and engaging content? Many …

Facebook Exchange News Feed Retargeting
June 4, 2013 – 10:49 am | No Comment
Facebook Exchange News Feed Retargeting

By Jamie Lintner, Advertising Accounts Manager, BDX 
Only a few months ago, Facebook unveiled its advertising solution that would allow global markets to bid in real time for placements across the single largest source of inventory …

Measuring Ad Performance
May 22, 2013 – 10:42 am | No Comment
Measuring Ad Performance

By Thane Tennison, Advertising Manager, BDX
One of the greatest benefits of online advertising is the ability to track performance and make data driven decisions.  As a marketer these data points allow you to qualify performance, …

Building Good Relationships with Real Estate Agents in Your Area
April 18, 2013 – 3:26 pm | No Comment
Building Good Relationships with Real Estate Agents in Your Area

By Builders Digital Experience
84 percent of today’s home buyers contact a real estate agent when starting their home search and according to the National Association of Realtors, 63 percent of new home buyers are represented by …

Three Methods of Quantifying Ad Performance
April 11, 2013 – 11:30 am | No Comment
Three Methods of Quantifying Ad Performance

By Jamie Lintner, Advertising Accounts Manager, BDX
In the advertising industry there are two main tiers or “dimensions” that quantify advertising campaign performance. The first is the most basic and simply measures engagement with your content.  …

Does Your Web Presence Engage Home Buyers?
April 5, 2013 – 11:20 am | No Comment
Does Your Web Presence Engage Home Buyers?

By Builders Digital Experience
The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home.  As you may know, 9 out of 10 home …

What Are Today’s Home Buyers Looking For in a New Home?
March 14, 2013 – 10:31 am | No Comment
What Are Today’s Home Buyers Looking For in a New Home?

By: Builders Digital Experience
As housing continues to recover, it is important to make sure you are building homes with features potential buyers actually want.  The National Association of Home Builders (NAHB) recently surveyed 3,682 home …

Need To Build Interest In Your Communities Even Before You Break Ground?
March 6, 2013 – 8:32 am | No Comment
Need To Build Interest In Your Communities Even Before You Break Ground?

By: Builders Digital Experience, creators of NewHomeSource.com
As you know the widespread adoption of technology and the internet are dramatically changing every aspect of people’s lives including how they shop for new homes.  Research shows that …

The Importance of Advertising to Real Estate Professionals
March 1, 2013 – 11:16 am | No Comment
The Importance of Advertising to Real Estate Professionals

By Thane Tennison, Advertising Manager, BDX
You may have heard about the newly updated NewHomeSourceProfessional.com (NHS Pro).   The site has recently gone through a complete overhaul and looks great.  The new format, similar to the New Home …

Lead Nurturing is More Important Than Ever for Home Builders
February 18, 2013 – 4:19 pm | No Comment
Lead Nurturing is More Important Than Ever for Home Builders

By Eleanor Bowman, Director of Marketing, BDX
BDX recently completed a study of over 1,000 potential home buyers and one of the most surprising data points was the timeframe for home purchase. Almost two-thirds of those …

We love our builders! Crystal: I Like Seeing My Builders Succeed
February 12, 2013 – 10:00 am | No Comment
We love our builders! Crystal: I Like Seeing My Builders Succeed

There is never a dull moment working with our builders at BDX. Each day presents new challenges and opportunities. I think it is this variety that makes me love my job and my builders even more.
I really enjoy showing …

Value of Retargeting Ads on Facebook
February 7, 2013 – 9:08 am | No Comment
Value of Retargeting Ads on Facebook

By: Jamie Lintner, BDX Advertising Accounts Manager
We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate …

Webinar: The 3 Keys to Successful Lead Management Featuring Mike Lyon
October 27, 2011 – 4:10 pm | No Comment
Webinar: The 3 Keys to Successful Lead Management Featuring Mike Lyon

When:
Tuesday, November 15, 2011
11:00 AM – 12:00 PM CST
Register Here.
“We get leads but they just don’t seem to be very good?” How many times have you heard that from your sales team? Low lead conversion …

BDX Dramatically Improves Performance For Homebuilders
October 14, 2011 – 10:40 am | No Comment
BDX Dramatically Improves Performance For Homebuilders

Taking advantage of new rich media and data features on NewHomeSource and Move New Homes websites leads to double-digit increases in performance for builders.
Austin, TX – October 12, 2011 – Builders Digital Experience (BDX), a …

5 Proven Ways To Improve The Performance of Your Listings
August 30, 2011 – 12:23 pm | No Comment
5 Proven Ways To Improve The Performance of Your Listings

Everyday we have discussions with builders about online marketing performance. From setting benchmarks to ongoing measurement, our experts can provide unique insight into a builder’s online marketing iniatives. One of the most common questions we receive is – What can I …

BDX eBlast Tips and Info
November 15, 2010 – 3:24 pm | No Comment
BDX eBlast Tips and Info

You may have noticed that the BDX has begun sending out our Hot Homes E-blast in select markets. We’ve seen requests regarding how to get a placement in our market-specific emails. As a result, I’m …

Are you getting the most out of your Display Campaign?
January 10, 2010 – 3:56 pm | No Comment
Are you getting the most out of your Display Campaign?

In my role I work with hundreds of builders and agencies each month to manage and optimize their display campaigns across NewHomeSource.com and our network of websites.
I’ve seen all types of creative and promotional …