As the BDX continues to expand its advertising solutions we’ve noticed many builders do not have a privacy policy clearly accessible on their website. This is an important if not often overlooked feature for a professional website.

The privacy policy serves as a disclosure, informing consumers of what data can be collected as they visit the website. If your website is designed to capture first party information such as a name, email, address, and/or any financial information it definitely needs a privacy policy that outlines how that data is captured and what is done with it.

Sites that use third party tracking data or vendors such as Google Analytics, Google AdSense, BDX BeBack or CRM solutions also need to have a privacy policy accessible on every page.

How California’s Privacy Laws Affect Your Business– No Matter What State You Are In

The state of California’s laws around privacy policies applies to any website that collects data about Californian residents. The act has a very broad scope, well beyond California’s border. Neither the web server nor the company that created the web site has to be in California to be under the scope of the law. The web site only has to be accessible by California residents. This means that if you build in Florida but have traffic from consumers in California your website needs to adhere to those laws regarding privacy and disclosure.

Fortunately there are several tools and templates available for companies to use to develop their own privacy policy. Your web developer should also be able to help with language and include a privacy policy as a standard part of their operation.

To review privacy policy templates click:  https://www.freeprivacypolicy.com/