By Ryan Folgate, BDX Advertising Coordinator
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on the MLS can be found on the site as well as the physical New Home Source Professional (NHS Pro) printed map.
The map was designed to offer customers and clients of NHS Pro, as a physical supplement to the website. The map has the same inventory on a per market basis as the website. It contains school districts, tax and community information, builder contact information and pricing. All of these tools have been designed specifically for agents to meet the needs of their clients.
The NHS Pro Map is now offered in eight markets and printed twice a year. These markets include: Atlanta, Phoenix, Washington D.C, Dallas, Fort Worth, Houston, Austin and Tampa. By producing a single market map twice a year, NHS Pro provides the most reliable and up-to-date listing information. Think of it as a physical MLS that you can fit in your glove box.
In addition to the listings and community information, the NHS Pro Map gives builders, MLS’, home builders associations (HBA), and any organization involved in the new home process, an opportunity to advertise and promote their communities. Many builders run both print and digital ads on New Home Source to not only persuade the reader to purchase a product or service but to support a lifestyle change. Maybe that means buying a home that is Green and good for the environment. Maybe it means buying a home in a development with a good school and parks for your children. Either way, builders want to connect with the reader on an emotional basis. This encourages the consumer to see the product or service offered as allowing them to achieve that desired lifestyle change.
The map ad can be very beneficial and valuable for any company competing for market share. In markets that have many big national builders with big national budgets, advertising on the map gives local builders an affordable option to market themselves. This also gives new builders, who have not established themselves in a market, an opportunity to promote their brand to a specific audience. Small and large companies alike can expect their messages to be delivered directly to the hands of their target client. BDX works closely with local MLS offices and HBA’s to ensure that these maps are positioned for the best possible reception.
For more information on advertising to local agents and builders with New Home Source Professional, contact your local sales rep or email info@thebdx.com.
Ryan Folgate is the Advertising Coordinator for the Builders Digital Experience and manages both traditional and digital advertising for the BDX and affiliate channels.