Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#5: I will upload a video with my listing
Did you know that adding video to your new home listings on NewHomeSource.com can increase leads by 28% and click-thrus by 36%?
Video not only brings your brand to life, but also elevates the performance of your website and a properly optimized video can improve Search Engine Optimization (SEO) rankings. Did you know that a properly optimized video is 53X more likely to have a front page result on Google?
Video allows you to begin building trust with home shoppers by giving the history of your company, showcasing testimonials and highlighting the products that make up your homes. Here are a few ideas to get you thinking about ways you can use video to drive your business:
- Outside The Gates (Why Live here? Lifestyle.)
- Company History/Philosophy
- What sets us apart? (New Initiatives)
- Behind the scenes
- Our process (What to expect)
- Financing (You can do this!)
- Educational (Viral)
- Design Tips
- Move-in (How your home works)
- New vs Used (Consumer Education)
From templated web videos to full scale national broadcast level productions, our media experts can produce projects to meet any budget. Learn more about enhancing your listings with video here.