Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#6: I will publish our agent policy as well as upload promos and events

Our Start Fresh. Buy New. research shows that 48% of agents prefer selling “New” homes but often feel it is hard to learn about new properties, inventories and promotions.  Agents crave information, and before they bring a buyer to your community, they want to understand your commission policy.   Publish your policy on both your website and your listings on New Home Source Professional, and when possible, make sure you include buyer registration guidelines and standard commission percentages.

By keeping your listings up to date with this information, an agent is more informed and knows what to expect when working with you.  This transparency will both endear you to agents in your market and get their buyers into your sales office.