BDX News

The latest news and updates on BDX solutions.

When:
Tuesday, November 15, 2011
11:00 AM – 12:00 PM CST

Register Here.

“We get leads but they just don’t seem to be very good?” How many times have you heard that from your sales team? Low lead conversion is usually the symptom and not the actual problem.

Surveys have revealed that only about 3% of sales executives are following up appropriately with their online leads.

This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Lead Management Program that will help you attract and convert more prospects into qualified buyers and explode your sales goals.

Learning Outcomes:

  • The latest homebuyer statistics and shopping behaviors.
  • Learn about the online sales process.
  • Discover ways to engage leads quickly and effectively online.
  • Maximize your lead capture rate by setting appointments from your website.
  • Set appointments that convert 30% of the time.
  • Mike’s top tech tool that guarantees more sales.

Presented by Mike Lyon

Mike Lyon has “real world” knowledge and first-hand experience in the realm of online marketing and sales for homebuilders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design and internet sales.

With his energetic and entertaining speaking style, Mike has brought to life the topics of internet marketing, sales and technology at events across the country including the past 3 International Builders’ Show.

He is a highly sought after consultant and has contributed to the success of homebuilders and real estate companies all across the nation. He is the bestselling author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and the recently released Social Media Guide for Real Estate

Learn more about Mike at www.doyouconvert.com or follow him on Twitter @mikelyon

Taking advantage of new rich media and data features on NewHomeSource and Move New Homes websites leads to double-digit increases in performance for builders.

Austin, TX – October 12, 2011 – Builders Digital Experience (BDX), a leading provider of digital marketing solutions for new home builders, today released the latest performance details for the company’s flagship websites, NewHomeSource and Move New Homes showing significant increases in leads and click-throughs for builders.

BDX recently launched new versions of NewHomeSource and Move New Homes, the #1 and #2 new home websites[i]. The new sites create a more useful and useable home shopping experience and feature a host of rich media upgrades including larger images and video galleries. The BDX sites also allow builders to highlight hot homes, promotions and spec homes for consumers. The company analyzed builder data across the two new sites and found that the builders who were taking advantage of the sites’ rich media and data features saw dramatic improvements in performance over those who didn’t utilize the enhancements.[ii]

[i] comScore 2011

[ii] Study based upon Newhomesource.com website and all communities published during the study look-back period of June and July 2011 . Performance statistics, by community, were correlated to counts (“completeness”) of certain data, such as descriptions, pictures, videos, promotional text and other data assets.  The findings represent the percentage gains in lead and click-through performance of those communities having the desired data or with the data present in larger quantities, versus those with lesser amounts or absent data.   BDX considers these results to be significant and representative of the average performance gains that could be achieved by those builders who currently have none or little of the data now, if such data was provided in the future.  As with any correlative study, there may be other unknown factors that account for the results seen; and BDX does not guarantee specific results for any builder.

 

NewHomeSource.com iPhone application allows users to search thousands of new homes across the country, save favorites, and get driving directions and builder contact information

NewHomeSource, the nation’s largest online resource for new homes, announced today the release of their new iPhone application. The free application is now available in the iTunes app store and allows consumers to search thousands of new homes from hundreds of leading homebuilders across the country.

“We developed this iPhone App because today’s new home buyers are on the go and using smartphones more than ever,” said Tim Costello, CEO of BDX. ”Whether they’re on the road or just away from the computer, it’s all there: photos, descriptions, maps, videos, interactive tours – everything a buyer needs to find their new dream home.”

Developed by Builders Digital Experience (BDX), NewHomeSource.com is the #1 new home website[1]. This application puts the largest selection of new homes, new home builders, and new home communities in the world at a homebuyer’s fingertips on their mobile device. Click here to read more.


[1] comScore

Company Offering Builders A Free Online Marketing Check-Up At Booth W4747

Orlando, FL – (January 12, 2011) – Builders Digital Experience, a leading provider of digital marketing resources for new home builders, will unveil their expanded “List Once. Be Everywhere.”TM online marketing package at the 2011 International Builders Show (IBS).

This newest BDX solution gives builders unprecedented access to over 40 million consumers across the Internet as well as over 1 million real estate agents nationwide.

“For the first time, a builder can list their new home communities with BDX and have their listings published across our exclusive network of over 150 websites and sent to our proprietary list of real estate agents,” said Tim Costello, chief executive officer of Builders Digital Experience. “As builders look to get more from each dollar in their marketing budget, we’ve made it easier than ever to reach a wide audience of new home shoppers and the agents who represent them.”

In addition to NewHomeSource and Move New Homes, the two leading new home websites* , the BDX distribution network also includes over 150 partner sites like Zillow, Trulia, AOL Real Estate, MSN, Yahoo Real Estate and more. Many of these sites are exclusive or preferred partners and take advantage of BDX’s proprietary SmartFeedTM technology to ensure that each new home listing gains maximum exposure.

New home listings are also distributed through the New Home Source Professional network which reaches over a million real estate agents nationwide. In some markets, more than 80 percent of new homes are sold with the assistance of an agent, making it more important to successfully connect with this key audience.

The company is also rolling out several new display advertising bundles at IBS including the only vertical advertising network created specifically for builders. Through the new advertising network, builders can advertise on premium real estate portals across the Internet with just one marketing decision. The advertising network is managed, optimized and tracked daily to ensure prime placement and maximum results.

BDX will also showcase a variety of rich media solutions at IBS including video, photography, renderings, animations, and the company’s newest Virtual Staging package. New pre- and post-build bundled packages give builders the tools to bring their communities to life and keep website visitors engaged.

Builders are encouraged to visit Booth W4747 at the International Builders Show in Orlando from January 12th through 15th to find out more about how BDX can help them reach consumers and realtors across the Internet. BDX is offering a limited number of free Online Marketing Check-ups to builders who would like a professional evaluation of their current online marketing programs. BDX’s online marketing experts will walk a builder through a custom evaluation to help make sure a builder’s online marketing programs are in top shape for 2011. Builders who are not able to visit the BDX booth at the show are encouraged to email info@thebdx.com to set up a personal appointment.

ABOUT BUILDERS DIGITAL EXPERIENCE

Builder’s Digital Experience LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. BDX includes the top two new home websites, NewHomeSource.com from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.thebdx.com.

ABOUT MOVE, INC.

Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.6 million monthly visitors to its online network of web sites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors(R); Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management’s view of Move’s future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.