New Year’s Marketing Resolution #7: I will retarget traffic to my website

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#7: I will retarget traffic to my website

We’ve consistently seen evidence that repeat traffic converts at higher rates (See Power of the Returning User blog post). By adding BeBack or a similar retargeting target product you’ll encourage consumers to come back either via clicks or other channels.  Retargeting allows you to reach thousands more home shoppers than through your website alone.

How does retargeting work? The process is simple.  A unique pixel is generated for each builder that “cookies” a consumer when they visit your site.  Your ads then follow the consumer as they visit other websites.

Retargeting keeps your brand and communities top of mind and increases conversion across the board.  Learn more about how you can target consumers at each level of their home search.