BDX News

The latest news and updates on BDX solutions.

Stay tuned Phoenix; NewHomeSource is coming to a television near you! If you’re in the Phoenix area, tune in weekends this fall  and see the best truly new homes Phoenix has to offer.

The new television program, NewHomeSource TV, profiles builders and communities from across the country as well as offers advice on everything from choosing energy efficient appliances to selecting a floor plan.

With the help of the Home Builders Association of Central Arizona, the first episode will air September 14th and will introduce buyers to their new dream homes. Check out some of our behind the scenes photos of the show below!

Lights, camera, ACTION! Interested in being on future episodes of the show or want to know when its coming to an area near you? Contact us to put the spotlight on your homes!

In an exciting development for builders, agents and especially consumers who are pursuing the dream of home ownership, realtor.com®, the most engaging real estate website, is now featuring new home community listings from BDX. This is a fantastic opportunity for BDX clients to receive even more exposure to an audience of over 18 million every month*. Including new construction communities on a site like realtor.com®,  gives home buyers a complete and accurate picture of the available home options in their area.

Realtor.com® is already a trusted real estate resource with a dedicated audience spending nearly 29 minutes on the site and viewing over 25 pages*. BDX new home communities have spotlight sections in 3 main areas. These include:

  • The main search page right alongside resale homes
  • New plans will be displayed on area maps alongside other listings
  • Dedicated New Construction tabs where buyers can search by community and home plan/spec

 You will receive direct leads from your listings on realtor.com® as well as reporting through BDXLive on search views, detail page views, driving direction views, click-throughs to your website, and more. The ability to market new homes alongside pre-owned homes allows builders to gain more market share and cater to the 20% of homebuyers who enter the home shopping experience with a preference for new construction.

In the words of our own CEO, Tim Costello, “This is a watershed moment for the building industry, the builders who list all their communities with BDX, and especially buyers who are pursuing their dream of home ownership.”

If you haven’t already listed your new home communities with BDX, now is the time to do so! Increase your visibility, traffic and sales with one simple decision. We believe that in order to create the best search experience for consumers, we need to provide the most complete and accurate new home data. That is why in the coming months we will unveil additional advantages you will receive as a result of listing all of your communities with BDX. Don’t wait; schedule some time to talk with your BDX Digital Marketing Consultant today!

To learn more about this exciting opportunity and how it will benefit you, read more here and please register today for our webinar on August 29th.

*comScore: Quarterly average for desktop & mobile of Q2 for 2013 for realtor.com®

NewHomeSourceProfessional.com, the leading new home site specifically designed for real estate agents, just got a newsletter makeover. BDX recently rolled out a new and improved weekly New Home Source Professional newsletter to give agents better access to detailed new home community information and create more visibility for builders. Each newsletter is sent to agents who have signed up with NHSPro and monthly to our entire database of nearly 1 million agents. The newsletter is market specific and focuses on driving more click-thrus to to the New Home Source Professional website.

The newsletter’s 6 sections provide the highest value for agents, maximize lead actions, and drive the most click-thrus back to NHSpro.com. These sections include:

  • >> New Communities
  • >> Agent-Only Events
  • >> Promotions
  • >> Quick Move-Ins
  • >> Featured Communities
  • >> News (Twitter and News articles from NHSpro.com)

With added links to more information, agents will have access to the most up to date and accurate new home details for their market with just one click. Direct links to specific listings and community homepages on NewHomeSource.com will allow agents to dig into inventory details. The newsletter is also newly optimized for any mobile device or tablet.

In addition to many agent benefits, the newsletter will now allow BDX client builders to receive additional exposure in several sections of the email. Builders will have the chance to be in a spotlight section to highlight current promotions and “hot deals” for agents. BDX clients will also receive detailed reports of email open and click through rates and get priority status in the promotions and featured communities sections of the newsletter.

Not a BDX builder client? Contact us at info@thebdx.com to find out how to list your homes and have them featured to this exclusive real estate agent audience.

Are you an Agent? Sign up here to start receiving your inside guide to new homes in your area!

In order to connect with today’s home buyer, it is important to always keep your website and marketing materials up to date with the latest information and facts. But where do you find fresh and engaging content? Many builders are turning to our “Start Fresh. Buy New.” initiative and taking advantage of the campaign’s resources.

In case you haven’t heard, this year, BDX launched an initiative to promote new home advantages. The “Start Fresh. Buy New.” campaign is designed to educate and inspire home shoppers and encourage them to consider purchasing a new home (read more here). The campaign centers around the website: www.startfreshbuynew.com.

Including “Start Fresh. Buy New.” messages in your marketing can keep your buyers engaged and coming back for more. Here are some ways you can use “Start Fresh. Buy New.” in your next marketing campaign:

  • Include a new home statistic in your weekly/monthly newsletters. The “Start Fresh. Buy New.” site is packed with useful information, so you will have plenty to choose from!
  • Feature a link to the “Start Fresh. Buy New.” site on your homepage—it will not only drive the benefits of a new home, but also shows your commitment to your buyers to arm them with the most powerful information. Logos and other graphic elements are available in the Builder Toolkit that is available to all BDX clients from within our BDXLive client portal.
  • Connect with “Start Fresh. Buy New.” through your social media, and comment too! “Start Fresh. Buy New.” is an active participant in the social scene and frequently posts compelling content for you to share with your own followers. Click here for our facebook page to get started.
  • Download the “Start Fresh. Buy New.” videos via the BDX client Builder Toolkit and have them playing on a loop in your model home lobby. The videos are informative, humorous and most of all eye opening as they act as a great ice breaker for dialogue.
  • Implement a scavenger hunt game through your social media with incentives—featuring questions involving the real cost of a “used” home versus a new one; and have them search the “Start Fresh. Buy New.” site for the answers!

Nothing makes us happier than seeing these positive new home messages spread throughout your newsletters, websites and sales centers. How are you leveraging “Start Fresh. Buy New.”? Email us and let us know how you are using the Start Fresh. Buy New. campaign in your marketing — we can’t wait to hear from you.

If you are a builder and want to get involved in the campaign, your best resource is our Builder Toolkit created exclusively for BDX clients to leverage the campaign marketing resources and research. This toolkit can be found within BDXLive, our client portal. If you’re not a BDX client and are interested in finding out how we can help your business succeed, email us to learn more.

At BDX, we are always looking for new ways to connect with home buyers and show off our builders’ design talents and communities. That’s why NewHomeSource.com has recently launched a new email marketing campaign to help inspire subscribers to begin the search for their dream home.

Each week, we select a “Home of the Week” from active communities listed on NewHomeSource. Why “Home of the Week”? When we recently surveyed visitors to NewHomeSource.com about the type of new home content they would like to read, this idea was a clear winner!  The “Home of the Week” email is being promoted on every page in the New Home Source Resource Center, with the subscription list growing each day!

In order to deliver the richest content to subscribers, the weekly email is designed around three components. First, we include a spectacular photo of the featured home with a link to a detailed blog post about the community and plan.  Next, we provide a link to the specific plan’s listing on NewHomeSource.com so the reader can immediately start their new home search. And lastly, we include tid-bits from our “Start Fresh. Buy New.” campaign to highlight new home advantages. What more can you ask for?

We know there are builders off all different sizes across the nation, so we vary the price point of the featured homes each week. Remember, we’re seeking truly exceptional homes, designs and photos in order to create inspiring content that represents new homes at their best.

This week’s email highlights Ryland Homes and their truly stunning Prescott Plan in Woodbury, Minnesota. Ryland Homes’ awe-inspiring renderings and community features earned it a spot in our “Home of The Week” feature. (Check out the featured home here.)

So how do we choose the next “Home of The Week”? If you think one of your homes has what it takes, be sure that your NewHomeSource.com listing is up to date with photos of exceptional quality.  Not only will it help you to be considered for the next email, but also will help drive engage traffic on your listing. If you would like to be considered for Home of the Week and put the spotlight on your homes, contact us today.