BDX News

The latest news and updates on BDX solutions.

By Katelyn Kellam, BDX Digital Advertising Coordinator

Over the past year more and more builders are looking to BDX to help them plan and execute their display advertising campaigns. Providing high quality customized service is critical to what we do and why we have some of the highest performing advertising campaigns in the industry. So, as our client list grows, so do our internal resources to support them. Katelyn Kellam recently joined BDX as Digital Advertising Coordinator and we thought you would enjoy this perspective from the newest member of our team.

I began working at BDX almost two months ago, and I can say with certainty that there is not a “typical day” in the advertising department. I’m responsible for trafficking campaigns, keeping track of new contracts, producing the NewHomeSource Professional community map, and fielding questions from sales reps and coworkers, while enjoying the occasional breakfast taco.

I’m taking it all in stride – learning to navigate the world of three-letter acronyms (BDX, RDC, VAN, RET, CRM, NHS…and the list goes on.  Click here for our Acronym Cheat Sheet) and the host of different products we offer and how they work together. Each day provides at least one learning opportunity, whether it is attending a webinar or troubleshooting a new campaign. Because of this, I truly admire the rest of the advertising team for having such a handle on the hundreds of clients that advertise with us.

The most notable aspect of the advertising team is its desire to make every client successful – whether it is optimizing current campaigns, testing new techniques, or communicating campaign results, Thane and Jamie never cease to work in the client’s best interest. By definition, digital advertising is ever-changing and our team seeks to stay in front of the latest technology and trends. Clients are constantly updating creative, sending new click-thru URLs, and extending flight dates, among other things. It is our job to anticipate these changes in order to better serve the client and maintain an efficient workflow.

BDX provides a unique service to its clients, ensuring that builders are utilizing the best possible means of communicating their message to prospective homebuyers. I look forward to learning more about the homebuilding industry and new ways of providing value for our clients as time progresses, as well as enjoying a few more breakfast tacos with the team.

To learn more about BDX advertising services, please contact Info@thebdx.com.

Katelyn Kellam is the Digital Advertising Coordinator for Builders Digital Experience and manages both traditional and digital advertising for BDX and affiliate channels.

 

Congratulations Nationals Silver Awards WinnersLast week, Silver Award winners were announced for the building industry’s prestigious Nationals Awards.

The Nationals is the largest awards program for our industry and BDX was proud to see so many of our builder clients and industry partners and friends honored with these awards — including Van Metre homes for a recent hologram project that we worked on for their sales center. We were also excited that our own Start Fresh. Buy New. campaign and website was recognized.

For 33 years, the Nationals have been recognizing superior sales and marketing achievement in the home building industry. This year, builders and individuals received awards in over 40 categories. Silver award recipients are now nominated for The Nationals Gold awards which will be presented in conjunction with the International Builders Show, on February 4th, 2014.

For more information, visit www.thenationals.com or click here for a full list of winners.

NewHomeSourceProfessional, our flagship product designed specifically for real estate agents, has recently announced partnership agreements with nine new Multiple Listing Services from across the country. MLS’s from California, Illinois, Florida, Texas and Washington, DC now have a turnkey branded “new home channel” on their MLS interface. NewHomeSourceProfessional is the most comprehensive new home tool for agents available, and these additions will give agents even more of a complete picture of the new home communities in their area.

MLS integrations will debut soon for members of the following MLSs:

  • Metropolitan Regional Information Systems (MRIS) in the Washington, D.C. metro area;
  • California Regional Multiple Listing Service (CRMLS);
  • Austin Board of Realtors (ABOR) in Austin, Texas;
  • East Bay Regional Data Inc. (EBRDI) in Concord, Calif.;
  • Contra Costa Association of Realtors (CCAR) in Walnut Creek, Calif.;
  • Bay East Association of Realtors in Pleasanton, Calif.;
  • Northeast Florida Multiple Listing Service (NEFMLS) in Jacksonville, Fla.;
  • South Florida MLS (SoFLMLS) in Jupiter, Fla.
  • Midwest Real Estate Data (MRED) in Chicago, Ill.

MLS members can also search and view all builders’ inventory directly from their MLS dashboard through this customized version of NewHomeSourceProfessional.com. Since 48% of agents have sold a new construction home in the past year, the addition of new MLS’s to NewHomeSourceProfessional increases builders’ exposure.

MLSs interested in adding new home community and plan listings to their member dashboard should contact Gary Bush at GBush@thebdx.com or 512-651-8919.

This fall, BDX is taking a special in-depth look into Online Advertising and best practices.  If you’ve never attended one of our webinars before- you’re in for a treat! Each webinar in this series is presented by our very own Sr. Advertising Manager, Thane Tennison. He works with hundreds of builders across the country to deliver successful display advertising solutions. Thane is also no stranger to the BDX blog- check out some of his insights here.

Have the opportunity to ask questions and learn more about BDX’s advertising solutions and what it can do for your business. Take a look at the upcoming topics below and be sure to sign up to reserve your spot now!

Advertising on Social Networks – Target, Promote, and Boost                             SEPTEMBER 24th

Register Here

The most successful social media users aren’t just posting content on Facebook and Twitter. Most are capturing mind share by using the various advertising opportunities that are available on these social networks. This session will discuss these paid placements. What are your options? What type of ROI are other builders seeing? And where should you start?

Tracking Online Advertising Performance – Measurement and ROI                   OCTOBER 22nd

Register Here

If you’re like most builders, online advertising plays a key role in your marketing strategy. If you are investing your time and marketing budget on display advertising, this is a session you can’t afford to miss (literally!). During this webinar we will be talking about best practices for measuring online advertising performance: What metrics matter? What is a good Click-Through-Rate (CTR) for your ads?

Hyper-Retargeting – Taking Your Re-Marketing Strategy to A New Level          NOVEMBER 20th

Register Here

If you aren’t currently using re-targeting as a marketing strategy then you’ve likely experienced it first-hand when you are online. But retargeting is more than just capturing visitors who came to your website? What if you could retarget based on a specific piece of content they read or a specific home plan they viewed? Or even specific pages on third part sites like NewHomeSource.com? Join us for this webinar to learn more.

 

Interested in working with BDX? We have a full suite of research resources and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, contact BDX at Info@thebdx.com.