BDX News

The latest news and updates on BDX solutions.

Look out Washington D.C., NewHomeSource TV is coming to a television near you!  If you are in the nation’s Capitol, tune in weekends this spring and see some of the best truly new homes the city has to offer.  The show will air Sundays at 11 a.m. EST March 16 – June 8 WUSA (CBS, Channel 9).

NewHomeSource TV, the companion television program to the leading new home website NewHomeSource.com, provides a glimpse of the latest floor plans, design trends, green features and neighborhood amenities from the new home builders in the Washington D.C. area.  Architects, designers, contractors and other experts will also contribute to the show by highlighting the more subtle benefits of today’s new homes, such as modern construction techniques and the lower cost of living that comes with owning a truly new home.

“We are excited to work with so many terrific local builders and product suppliers to bring NewHomeSource TV to Washington D.C.,” said Tim Costello, chief executive officer at BDX. “We know that over 50 percent of home buyers are considering new homes as they begin the home shopping process[i], this show will help shine the spotlight on new home advantages.”

In addition to the weekly broadcast on a local network, the show will also be distributed online and be available for viewing on NewHomeSource.com.

Interested in having your homes in the spotlight? Contact us today!

Last year, recognizing the need to promote the advantages of newly-built homes to home shoppers, BDX and our parent company, BHI, partnered up with one of Austin’s most prestigious advertising firms, GSD&M to create the “Start Fresh. Buy New.” campaign. This initiative was a first-of-its-kind marketing and promotional campaign illustrating the benefits of new home ownership.

Last year, the campaign generated over 1 million website visits, thousands of video views, millions of advertising impressions and earned media coverage in over 360 publications. And now, the campaign has taken the Gold at the building industry’s Nationals awards.

For over 30 years, the Nationals have been recognizing superior sales and marketing achievement in the home building industry. The Nationals is the largest awards program for our industry and BDX was proud to see that our “Start Fresh. Buy New.” initiative won a Gold Award for best marketing promotion/campaign by a supplier/associate.

The campaign includes numerous viral videos, witty digital advertisements, an interactive webpage as well as national and localized home buyer Intel Packets for builders — all helping promote the advantages of new homes. Click here to read more.

As  BDX’s own Melissa Morman stated during her award acceptance speech, “this really is a win for the entire building industry.”

 

 

FOR IMMEDIATE RELEASE

                                                                            

                                                                                                                                                                          New Home Source Professional Launches New Home Data to Northeast Florida Multiple Listing Service

MLS will begin incorporating new home community and plan data from New Home Source Professional directly into MLS dashboards and portals

Austin, Texas – February 13, 2014 – Builders Digital Experience, Inc. (BDX) announced today that members of the Northeast Florida Multiple Listing Service (NEFMLS) in Jacksonville, FL now have access to new home data via New Home Source Professional.

Designed specifically for real estate agents, New Home Source Professional has the largest collection of new homes available anywhere. NEFMLS is part of a growing list of MLS’ across the country who are working with New Home Source Professional to bring this new home data to the MLS membership. As part of the agreements, these MLSs have a turnkey, branded “new home channel” on their MLS interface. MLS members can then search and view all builders’ inventory directly from their MLS dashboard through this customized version of NewHomeSourceProfessional.com.

MLS integrations will debut soon for members of the following MLSs:

  • Metropolitan Regional Information Systems (MRIS) in the Washington, D.C. metro area;
  • California Regional Multiple Listing Service (CRMLS);
  • Midwest Real Estate Data (MRED) in Chicago, Ill.;
  • East Bay Regional Data Inc. (EBRDI) in Concord, Calif.;
  • Contra Costa Association of REALTORS (CCAR) in Walnut Creek, Calif.;
  • Bay East Association of REALTORS in Pleasanton, Calif.

MLS integrations are already active and available for members of the following MLSs:

  • Northeast Florida Multiple Listing Service (RealtyWeb) in Jacksonville, Fla.;
  • Jupiter Tequesta Hobe Sound Association of REALTORS (JTHS MLS) in Jupiter, Fla.;
  • Austin Board of REALTORS (ABOR) in Austin, Texas;
  • San Diego County Regional Multiple Listing Service (Sandicor) in the San Diego metro area;
  • Regional MLS (RMLS) in Portland, Ore.;
  • Tucson Association of REALTORS MLS (TAR/MLS) in Tucson, Ariz.;
  • Arizona Regional MLS (ARMLS) in Phoenix;
  • MLSListings in the Greater San Francisco, Calif. bay area;
  • Greater Las Vegas Association of REALTORS (GLVAR) in Las Vegas.

With 56 percent of home shoppers considering new construction when they start their home search, New Home Source Professional allows agents to serve buyers in an increasingly competitive digital landscape.

“In the Jacksonville area, over 60 percent of new homes are sold by agents and our relationship with NEFMLS allows them to bring an unprecedented level of new home information and tools directly to their members,” said Tim Costello, chief executive officer, Builders Digital Experience.

MLSs interested in adding new home community and plan listings to their member dashboard should contact Gary Bush at GBush(at)thebdx.com or 512-651-8919.

About Builders Digital Experience

Builders Digital Experience, LLC (BDX), a joint venture between Move, Inc. (NASDAQ:MOVE) and Builder Homesite, Inc., was founded to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. Capitalizing on over 13 years of building industry experience, BDX operates www.newhomesourceprofessional.com, the leading new home website for real estate agents, while also providing other services to builders, including advertising and online listings, video production, rich media rendering, mobile search, custom website production and more. For more information, visit www.thebdx.com.

 

 

The International Builders Show (IBS)  kicked off on Tuesday February 4th in Las Vegas.  This is always the most exciting and energetic event for the building industry and Day One of IBS did not disapoint. Whether it was the fact that the show was co-located with the Kitchen and Bath Industries show or the upswing in the market, builders, suppliers and industry VIPs are out in record numbers this year. Here are some of the highlights from BDX:

 

Our booth was hoppin’ — Come Visit Us At C2050!

This year, the BDX booth is in the Next Build section of Central Hall.  Our booth features some exciting new interactive technologies that drew in crowds of people. From Interactive Floor Plans (in HTML 5 of course!) to Kitchen Changers to our newest iPad tool for sales centers our demo stations were in constant use as we showcased these solutions for builders.

The show is always so great because not only do we get to meet new faces and make new contacts, but we get to connect with our loyal clients from across the country: Edge Homes, Payne Family Homes, Warmington, Lennar, Classic Communities, Fulton Homes, just to name a few. One of my favorite things to hear is “Hi, I’m already a BDX client — show me what’s new and cool this year!”

Showing Off NewHomeSource.com and Basic Listings

One of the highlights in our booth this year was a preview of the newly redesigned new home search experience on NewHomeSource.com. Visitors to the booth got an advanced look at the new site which will be debuting to the public in the next couple of weeks. We are also introducing free basic listings at the show. For the first time, builders can get list their homes for Free on NewHomeSource.com and MoveNewHomes.com. These basic listings do not include lead generation or click through capabilities, but are a great way for a builder to have a presence on the country’s leading new home websites. Not at the show but interested in a Free Basic Listing? Visit www.thebdx.com/free to sign up today — the process is simple.

“Start Fresh. Buy New.” Campaign Wins Nationals Award!

The BDX team finished the day off at the Nationals Awards where our Start Fresh Buy New initiative won a Gold Award for best marketing promotion/campaign by a supplier/associate. As BDX’s Melissa Morman said during her acceptance speach, the recognition of this campaign really is a win for the entire building industry.

We were so proud to see our very own Tammie Smoot on stage in her role as Chair for the National Sales & Marketing Council. It was also a fun night to see so many BDX builders, partners and friends nominated for awards. Congrats to all of last night’s presenters, nominees and winners!

AND THAT WAS JUST DAY ONE — we can’t wait to see what the rest of the show holds!

Stay tuned Texas; NewHomeSource is coming to a television near you! If you’re in the Austin or Dallas area, tune in weekends this spring and see some of the best truly new homes both cities have to offer. The show will air in both markets on Sundays starting March 2nd and will be hosted by television personality and certified home inspector, Brett Tutor.

NewHomeSource TV, the companion television program to the leading new home website NewHomeSource.com, provides a glimpse of the latest floor plans, design trends, green features and neighborhood amenities from the hottest new home builders in the Austin and Dallas areas.  Architects, designers, contractors and other experts will also contribute to the show by highlighting the more subtle benefits of today’s new homes, such as modern construction techniques and the lower cost of living that comes with owning a truly new home.

“We are excited to work with so many terrific local builders and product suppliers to bring NewHomeSource TV to Austin and Dallas,” said Tim Costello, chief executive officer at BDX. “We know that over 50 percent of home buyers are considering new homes as they begin the home shopping process[i], this show will help shine the spotlight on new home advantages.”

In addition to the weekly broadcast on a local network, the show will also be distributed online and be available for viewing on NewHomeSource.com.

Lights, camera, ACTION! Interested in being on future episodes of the show or want to know when it’s coming to an area near you? Contact us to put the spotlight on your homes!


[i] BDX/BHI Homebuyer insights research report, January 2014