BDX News

The latest news and updates on BDX solutions.

A first of its kind campaign in the home building industry, “Start Fresh. Buy New.” was launched in the spring of 2013 and already thousands of home shoppers each day are responding positively to the advertising and are engaging with the interactive website, StartFreshBuyNew.com. The campaign highlights the numerous advantages of buying a new construction vs. a “used” (i.e. existing) home. StartFreshBuyNew.com includes educational facts, useful features such as a Cost Savings Calculator as well as intriguing diagrams on how energy efficient appliances and features operate. BDX is promoting the site through over 37 million advertisement impressions each week and reaching nearly 50% of new home shoppers. With over 50,000 weekly visits to the “Start Fresh. Buy New.” website, potential home buyers are now equipped with the knowledge of what attributes really make a new home more desirable than a used one. (Click here for more background information about the new campaign.)

While the site is informative and has already been nominated for design awards, “Start Fresh. Buy New.” also boasts some impressive results which prove visitor interest in new homes. The campaign is driving over 10,000 visits per month to NewHomeSource.com, a site that connects new home buyers with builders. In fact, new home searchers who spend time on the “Start Fresh. Buy New.” site are converting to leads on NewHomeSource.com at a rate of 40% higher than the site’s average visitor. With research predicting the demand for new homes to grow to nearly 1.2 million each year, the market is clearly rebounding and will benefit from this focus on new home buyer education.

“Start Fresh. Buy New” has also connected with Pinterest users to drive awareness of the perks of owning a new home. Pinterest users had the opportunity to win a grand prize by creating a board of their favorite pins from NewHomeSource.com as well as answering a few trivia questions. With nearly 4,000 followers of NewHomeSource.com on Pinterest, the sweepstakes was a hit with over 2,300 Pinboards created to promote new homes. In fact, just last week the grand prize of $10,000 was awarded to a young mother in Chicago, Illinois. (See the “Start Fresh. Buy New.” Facebook page for more on the story.)

The “Start Fresh. Buy New.” Pinterest page isn’t the only social media site getting attention from buyers either. The campaign’s Facebook page and Twitter account have also grown into platforms for buyers to connect with builder professionals and other buyers to speak about their experiences with their own new homes. (Wanna get social with “Start Fresh. Buy New.”? Follow our Twitter account for daily new home buying tips and inspirational home designs.)

The campaign has also gained national coverage and attention from over 360 publications including spotlights in The New York Times, The Austin Business Journal, The Financial Times and Builder Online.

 So what’s next? Following the success of our previous study last summer, we are currently gearing up to start our annual Home Buyer Insight Study which is going to expand beyond our original 25 markets. This year we will add Portland, Sacramento, Salt Lake City, Indianapolis, Columbus and San Francisco to the study. So stay tuned! We will keep you posted on the results of this research and the progress of the campaign.

If you are a builder and want to get involved in the campaign, we have created a Builder Toolkit exclusively for BDX clients to leverage the campaign marketing resources and research. This toolkit can be found within BDXLive, our client portal. If you’re not a BDX client and are interested in finding out how we can help your business succeed, email us to learn more.

 

The market is back with a roar and market momentum has radically up-shifted in just about every market across the country. So, the question is, how do you excel while you simultaneously accelerate?

If you’re looking to maximize both profits and market share this year, then we’ve got good news for you! BDX is proud to sponsor the Jeff Shore Sales and Marketing Summit on August 15th and 16th in beautiful downtown Austin, TX. This year’s theme is ACCELERATE 2013. Bold Leadership. Maximum Market Share. Learn about all new and powerful best practice tools that will help accelerate you into success:

Jeff Shore’s Sales and Marketing Summit

 

  • The 7 Hallmarks of Today’s Market Leaders                                
  • Redefining REALTOR® Relationships
  • The 5 Factors of a Maximum Market Share Mindset
  • The Funnel Effect: Capturing and Converting Online Leads
  • The 4 Keys of Margin Maximization
  • Differentiating in the Digital Age

 

Jeff’s annual Summit is THE must-attend event each year for new home sales and marketing leaders. In addition to Jeff’s engaging insights, you will also hear leading edge research from an impressive list of industry experts while sharing best practices with leaders from across the country. And, of course, the  BDX team will be there participating in the Summit as well!

The price of attending the Summit represents one of the greatest values that you and your team will find anywhere in the industry. We believe this is a game-changing event and we certainly hope that you’ll take full advantage of the opportunity!

Don’t wait any longer, click here to download the full brochure and register for this amazing event. You’ll come back stronger, smarter, and more capable than ever. And be sure to use sponsor code “BDX” when you register for a $100 discount on registration!

We look forward to seeing you in Austin!

The BDX Team

FOR IMMEDIATE RELEASE

 

 

Major Multiple Listing Services to Bring New Home Data From NewHomeSourceProfessional.com Directly To Agents

 MLS organizations in California, Arizona, Nevada, Florida, Oregon and the District of Columbia incorporate new home community and plan data from New Home Source Professional directly into MLS dashboards

May 13, 2013, Austin, TX – Builders Digital Experience, Inc. (BDX) announced today they are bringing the leading New Home Source Professional agent outreach solution to eight of the top multiple listings services in the nation.

Designed specifically for real estate agents, NewHomeSourceProfessional.com has the largest collection of new homes available anywhere. As part of the agreement, the MLS has a turnkey, branded “new home channel” on their MLS interface. MLS members can then search and view all builders inventory directly from their MLS dashboard through this customized version of NewHomeSourceProfessional.com.

The goal of these agreements is to allow the MLS organization to more effectively help their agents serve buyers in an increasingly competitive digital landscape.

MLS integrations are active and available for agent members of the following MLSs:

  • Arizona Regional MLS (ARMLS) in Phoenix
  • Regional MLS (RMLSFL) in Southeast Florida
  • MLSListings in Northern California
  • Greater Las Vegas Association of Realtors (GLVAR)

MLS integrations will debut soon for agent members of the following MLSs:

  • Metropolitan Regional Information Systems (MRIS) in the Washington, DC, metro area
  • San Diego County Regional MLS (Sandicor)
  • Regional MLS (RMLS) in Portland, OR
  • Tucson Area MLS (TAR/MLS)

“Across the country, over 63% of new homes are sold by agents and our relationships with these MLSs allow them to bring an unprecedented level of new home information and tools directly to their members,” said Tim Costello, chief executive officer, Builders Digital Experience.

Multiple Listing Services who are interested in adding new home community and plan listings to their member dashboard should contact Gary Bush at GBush@thebdx.com or 512-651-8919.

About Builders Digital Experience

Builders Digital Experience, LLC (BDX), a joint venture between Move, Inc. (NASDAQ:MOVE) and Builder Homesite, Inc., was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. Capitalizing on over 11 years of building industry experience, BDX operates www.newhomesourceprofessional.com and other sites, while also providing other services to builders, including video production, rich media rendering, mobile search, custom website production and more. For more information, visit www.thebdx.com.

BDX Signs State-wide Partnership with Home Builders Association of Utah To Bring Free New Home Listings, Educational Programs, and More To Building Association Members

May 10, 2013 – Salt Lake City, UT – Builders Digital Experience (BDX), leading provider of digital marketing solutions for builders, announced today that they have signed a state-wide partnership agreement with the Home Builders Association of Utah. BDX will work with the organization to create a listings website for home buyers to search for new homes across the state.  All Association builder members can list their homes for free on the new site which will be launching in the next two months. BDX will also help educate members on a variety of digital marketing topic through in-person road shows, webinars and articles.

“We are pleased to announce our partnership with BDX on what will be a great program for our builders. With 90% of consumers starting their new home search online, this is a great opportunity for a builder to expand their reach to consumers looking for homes in the state of Utah,” said Jason Peterson, president, Home Builders Association of Utah. “We believe that this will be a great benefit to the builder members of the Home Builders Association of Utah and encourage all builders to get involved with the BDX program — the more builders that take advantage of this resource, the greater impact we will have on the market.”

BDX currently brings a similar program to over 45 home building associations across the country on a local scale. This is the first state-wide association deal for the company. BDX will bring member benefits to the following local Utah associations as part of the partnership: Bear Lake, Cache Valley, Iron County, Northern Wasatch, Park City, Salt Lake, Southern Utah, and Utah Valley.

“Our HBA program is directly aligned with our mission to help builders sell more homes and we are looking forward to taking a program that we’ve built over the past 10 years to a new level with this partnership,” said Tim Costello, chief executive officer, BDX. “Recent research we conducted shows that 20% of home buyers go into the buying process with a preference for new homes. We are excited to work with the Builders Association of Utah to connect these home buyers with a Utah builder.”

The state-wide new home search site will be built on the NewHomeSource.com platform and create a complete digital experience for homebuyers. Builders will be able to include videos, an array of interior and exterior images, and enhanced floor plans. The site will allow homebuyers and builders to connect in a variety of ways: leads, click-throughs, driving directions, phone reveals, social media shares, and more.

Builders who are interested in signing up for a free listing on the site should visit www.builderhomesite.com/listings/hbas  or contact John Zolty at JZolty@thebdx.com for additional information about BDX online marketing solutions.

About BDX

Builder’s Digital Experience, LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. Capitalizing on over 12 years of building industry experience, BDX includes the top two new home websites, NewHomeSource from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit www.thebdx.com.

BDX is excited to announce that this year’s Great American Living Awards (GALA) will be hosted by Brett Tutor, experienced home professional and host of the new BDX television show, New Home Lifestyles. Brett brings his unique style and energy to this year’s GALA event.

Brett is the host of New Home Lifestyles, an HGTV-style TV show that is currently in production in markets across the U.S. — focusing on new homes and new home communities. The show is coming to the DC area in the fall of 2013. BDX will also cross-promote GALA and its nominees on the New Home Lifestyles television program.  In addition to an extensive acting and hosting background, Brett also has experience in the home building industry working as both a home inspector and Green Home Auditor.

“We’re excited to participate in this year’s GALA awards and support area builders,” said Brad Smith, Director of Media for BDX.  “Brett’s unique combination of professional hosting experience combined with his knowledge of the home building industry makes him the perfect fit for this role,” said Laurie Matthews, program chair for the 2013 GALA.

For more information about featuring your model homes or communities on the New Home Lifestyles television show, please contact BDX’s Will Nash at WNash@thebdx.com or (703) 244-1177.